Warren Dell

Social media has become such an important part of the digital marketing mix that with so much time spent on the medium it’s important that you are able to report back to your client or colleagues how your campaigns are performing.

You may have 60,000 followers on Twitter but if this isn’t resulting in increasing your traffic you need to see why. I’ll be looking at that in part two but for now I’m going to show you how you can set up Google Analytics to work for you and track in one place how your social media is performing in relation to your other traffic sources – direct, search and other referring sites.
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I’ll be updating the projects page of my website during the next week so you can gain a further insight into my work.  The first project I have wrote about and is now published in the project section of this site is for the website of People Management magazine – the magazine of the Chartered Institute of Personnel Development.

The requirement from the client was to increase People Management’s presence in Google, to bring in more referrals from the search engine and also to use SEO and other traffic building techniques to increase the visitors to the website.

You can read about the work on the People Management project page.